About

 

Gadgettronix was formed in 2010 to pursue opportunities in the IoT and wearable electronics, a burgeoning field fueled by some really cool innovations. *Read More* Gadgettronix is currently on the 5th iteration of the hardware which will culminate in transfer to production and manufacturing pilot. We are based in the greater Denver, Colorado area, which makes field testing really fun.

Questions or comments? Drop us a line at ask@gadgettronix.com.

We have an experienced and well-rounded team with a proven track record, and we’re really passionate about what we’re doing.

Tony Dobaj, Founder & President

Tony Dobaj

Founder & President

A self-described geek, open source evangelist, STEM advocate and technology wonk, Tony Dobaj has been developing electromechanical gadgets for around 35 years for such companies as Boeing, Nokia and IDEXX to name a few.

He formed Gadgettronix in 2010 to pursue opportunities in the IoT and wearable electronics, a burgeoning field fueled by some really cool innovations.

He got his start in the entrepreneurial community in the mid 90’s looking over his father’s shoulder while he founded Mrazek Cycles, a boutique mountain bike company that differentiated itself from others in the heyday of the mountain bike craze by having a unique look at feel based upon the designer’s affection for Samurai swords. He still rides his 15-year-old Mrazek and uses it for inspiration daily. He is really excited about bringing the two life aspects about which he is most passionate, outdoor activities and technology, together to enhance the experience and improve safety.

NOKIA
BoeingLogo
IDEXX_Logo

William Bruner

Co-Founder & SVP of Business Development

William Bruner has a long track record of leading companies to success and has called up the best and brightest in their respective domains as co-founders.

He is an affable, tireless and charismatic leader that understands the start-up process and knows how to motivate and engage.

William has worked previously in senior sales for Nextel both selling and managing corporate and enterprise accounts and ended his corporate career in management as a Brand Ambassador for Magellan.

William Bruner, Co-Founder & SVP of Business Development
1280px-Nextel_Logo.svg
2000px-Magellan_GPS_Logo.svg
Barbara Clarke-Ruiz, Senior VP Product Design

Barbara Clarke-Ruiz

Senior VP Product Design

A creative, enthusiastic, Design /Sales/Marketing Consultant with a proven record of accomplishments in planning and leading design teams, marketing and branding strategies in support of business goals and objectives.

Innovative executive with expertise in developing and executing international activewear apparel collections for some of the largest firms in the world in the U.S and Europe, including Adidas, Nike, Asics, New Balance, Fila, Disney, Wal-­-Mart, Speedo Int’l Colosseum Sport and Eleven by Venus Williams.

Able to cultivate proven gains in both revenue and brand recognition. Demonstrated success driving growth of target markets through analyzing business trends and developing strategic plans within budget to ensure corporate objectives are achieved.

Proven leader with excellent communication skills proven by the ability to successfully manage large campaigns while managing individuals with diverse backgrounds.

VenusWilliamsIIlogo
Nike_logo

Shirley Gentry

Senior VP of Product Development

A product and brand expert with an agile grasp of creative development, business analytics and financial management, Shirley has been leading and mentoring teams through the launch and selling of large-volume product lines for nearly twenty years, after spending several years on the retail buying side.

Shirley mobilizes a global network of supplier relationships in Asia and Europe and a deep resourcefulness as an end-to-end merchant to translate consumer response and trend-forecasting data into profitable product roll-outs.

William Bruner, Co-Founder & SVP of Business Development

Thomas Whitney

Senior VP of Supply Chain

Tom is a veteran Supply Chain expert with a long track record in Global Sourcing and Supplier Quality.  He has traveled extensively throughout North America, Europe and Asia striving to find and maintain high quality, high performing, and cost-effective suppliers.  He worked in Mexico for nearly 10 years with the Chamberlain Group and Symbol Technologies in their Supply Chain Operations as a senior Supplier Quality Engineer.  He met fellow gadget geek Tony at IDEXX where he was the Electronics Commodity Manager for WW Operations.  Tom brings the ability to navigate the cultural waters of a global supply chain and bridge the chasm between Design and Purchasing.  He is an accomplished photographer, amateur chef, and loves spending time with his family.

Barbara Clarke-Ruiz, Senior VP Product Design

Craig Jonas

PhD, Advisor

Craig has been the Chief Operating Officer COO/EVP and minority owner of BTI Events and now with GLOBAL USP.

He has specialized in sports–related corporate relationships, partnerships and media integration for nearly 20 years. He has solidified relationships for the broadcasting of international media into the North American markets, and for streaming of content worldwide.

Key programming partners include ESPN, CBS Sports Network, NBC, Fox Sports, YouTube and UStream. Previously, Craig served as Vice President for Business Development for the broadcast media technology firm, Sportvision, best known for inventing the virtual yellow line in NFL broadcasts and NASCAR enhancements.

He has established extensive media relationships and sponsorship deals with industry leaders such as Yahoo!, AOL, EA Sports, Sega, Compaq, ESPN, USA Today, Sportsline, NBA, NFL, NASCAR, and many national sponsors.

Jess Cobb

Advisor, RF and Business Development

Jess is one of those rare individuals that can live comfortably and capably both in the technical and business world. He is a subject matter expert in RF and analog electronics, has an MBA, was a director at Trimble Navigation, is an entrepreneur in the IoT, and now is advising Gadgettronix.

Jess Cobb, RF SME and board member

Frank Strazzabosco

Advisor and Electrical Engineer

Frank is an accomplished embedded systems engineer with decades of experience in hardware and firmware development. He can squeeze every microamp out of the power budget, get through regulatory testing and anything else that's required to get a quality product out the door. He runs his own consulting firm, MicroFirm Engineering in Colorado.

Alejandro Silva

Director of Digital Engagement

Alejandro is a social media and digital marketing expert with a passion for wearable technology. There are few things he enjoys more than scrolling through the latest tech news and trends. His ability to easily communicate strategies and campaign results with peers of varying technology proficiency levels makes him an indispensable team member. Alejandro sharpened many of his communication and emotional intelligence skills while employed at Apple Inc. as a Remote Advisor. In addition, Alejandro's involvement with nonprofit organizations has given him extensive experience in maximizing results with limited budgets. Leveraging his Master of Public Health Administration degree, Alejandro has most recently been working with a mental health care group looking to expand into teletherapy and digital business solutions.

//]]>